Novel [new] associations which are useful” (Isaksen and Treffinger, 1993)


‘the ability to bring something new into existence’(Anthony Storr)
The idea of having still images throughout our video mixed with video footage with a new, original idea of having the niche of lights has brought something new into excistance.



A process needed for problem solving…not a special gift enjoyed by a few but a common ability possessed by most people” (Jones, 1993)


Rule breaking/boundary testingIve tested the boundary rules, Goodwin created a theory for successful music video outcomes. He suggested that the notion of looking was a very important point, giving the audience eye contact would draw them in to the video, we decided to go against this and not use any eye contact, we decided this for both Thriller film and Music video products as we wanted the audeience to look into the story lines, asif they shouldnt be watched it really from the events happening for example the music video, they witness cheating and in our thriller film they witness a muder. The thought of them seeing something they shouldnt make them keep watching from the tension and excitment.


“The making of the new and the rearranging of the old” (Bentley, 1997)After watching the film 'seven' we took ideas as we were being inspired b the directors outcome, in order to be successful and meet the thriller conventions we developed the ideas we took from this film to make our outcome more dnamic and to ensure it was as succeful as the film but with some personal touches and differences. The hand held camera scene, we used intertexuality with the film 'Blair Wicth'