‘Sometimes, working within constraints produces the most interesting work’ (Branston and Stafford)
How have you used real media conventions to produce interesting or effective coursework productions?A thriller is a film which is created to keep the viewer on edge with suspense, in order to be successful in this, I used the thriller conventions.
A music video is the same, but they are created to keep the viewer engaged and entertained throughout.
To establish the mood of the film, I created a dark atmosphere with flashing images, this creates fear and it is unsettling keeping the audience in suspense. I also delayed on showing the face of the main character in who was the villain of our film, we had footage of just his hands developing disturbing images, and his feet walking around his house. This gave off the effect of the audience watching in to the event, with the feeling of secrecy and something evil happening, this also made the audience suspect murder and getting into the mysterious story line.
One of the most effective conventions to a thriller film was the creation of suspense using soundtrack music, our music was very eerie and when our music video showed more disturbing footage, the music we used dropped its beat and became faster and loader making more tension. As well as the music, we had digetic sounds of load footsteps on a wooden floor conveying the thought of what was the villain going to do now? We had the banging noises in slow motion of a battern hitting each step as it was thrown downstairs (again, on wooden steps to emphasis the noise), these gave a spine shivering effect and was successful in a thriller convention.
On the other hand, conventions in a music video are very different. I looked at a theory that Andrew Goodwin came up with for all music videos in how to be successful.
Goodwin’s theory inspired me to have the successful video he suggested you would have when you stuck to his conventions. His theory helped me structure my music video, in which then expanded to make it unique yet still successful.
He suggested that lyrics to visuals keeps the audience engaged and is visually attractive to watch. I decided to use this throughout the entire music video as much as a could, when the song says ‘red hands’ or ‘red handed’ an image I created of a red hand print used with acrylic paint on a piece of paper would flash upon the screen.
Goodwin also suggested that the genre of the music should also relate to our visuals. The music we chose has a variety of genre so we decided to do ours concept based, picking up on more abstract images, this way the visuals will match the music and be attractive to watch as the music will fit in perfectly. I have footage of people telling the story mixed with something more different; a lamp travelling around the house, this is supportive to our concept base and our niche being lights. This is also successful in a music video, to have a certain niche, so the audience can recognise your brand when ever a new music video comes out or even a photo of an artist, it also creates something new, that no one else has done before. I used car headlights, candles, a lamp, fairy lights and natural lighting.
But some of the theory’s from Goodwin I decided to challenge as I didn’t agree with some, for example the notion of looking. Goodwin suggested that you should have eye contact with the artist or characters in your music video, I disagreed as to our story line was about cheating in the lyrics, so instead of having eye contact, we did the opposite in order to crate the feel of secrecy and guilt. I thought that was really successful and acted as if the audience was looking into something that they shouldn’t.
I challenged it also by using stop frame, in order to use lights we needed a decent quality camera to not have the grainy effect we suffered from in the thriller film. The images were the best quality we could have, and fitted perfectly to the beat of the music, as the were jolty where to purposely moved the camera when focusing on one image.
These examples show that I have progressed as for the thriller conventions I stuck to them as much as I could, rather than the music video I challenged Goodwin’s theory and abided by some. This shows how I have developed my confidence in the material I have produced in media.
How have you used real media conventions to produce interesting or effective coursework productions?A thriller is a film which is created to keep the viewer on edge with suspense, in order to be successful in this, I used the thriller conventions.
A music video is the same, but they are created to keep the viewer engaged and entertained throughout.
To establish the mood of the film, I created a dark atmosphere with flashing images, this creates fear and it is unsettling keeping the audience in suspense. I also delayed on showing the face of the main character in who was the villain of our film, we had footage of just his hands developing disturbing images, and his feet walking around his house. This gave off the effect of the audience watching in to the event, with the feeling of secrecy and something evil happening, this also made the audience suspect murder and getting into the mysterious story line.
One of the most effective conventions to a thriller film was the creation of suspense using soundtrack music, our music was very eerie and when our music video showed more disturbing footage, the music we used dropped its beat and became faster and loader making more tension. As well as the music, we had digetic sounds of load footsteps on a wooden floor conveying the thought of what was the villain going to do now? We had the banging noises in slow motion of a battern hitting each step as it was thrown downstairs (again, on wooden steps to emphasis the noise), these gave a spine shivering effect and was successful in a thriller convention.
On the other hand, conventions in a music video are very different. I looked at a theory that Andrew Goodwin came up with for all music videos in how to be successful.
Goodwin’s theory inspired me to have the successful video he suggested you would have when you stuck to his conventions. His theory helped me structure my music video, in which then expanded to make it unique yet still successful.
He suggested that lyrics to visuals keeps the audience engaged and is visually attractive to watch. I decided to use this throughout the entire music video as much as a could, when the song says ‘red hands’ or ‘red handed’ an image I created of a red hand print used with acrylic paint on a piece of paper would flash upon the screen.
Goodwin also suggested that the genre of the music should also relate to our visuals. The music we chose has a variety of genre so we decided to do ours concept based, picking up on more abstract images, this way the visuals will match the music and be attractive to watch as the music will fit in perfectly. I have footage of people telling the story mixed with something more different; a lamp travelling around the house, this is supportive to our concept base and our niche being lights. This is also successful in a music video, to have a certain niche, so the audience can recognise your brand when ever a new music video comes out or even a photo of an artist, it also creates something new, that no one else has done before. I used car headlights, candles, a lamp, fairy lights and natural lighting.
But some of the theory’s from Goodwin I decided to challenge as I didn’t agree with some, for example the notion of looking. Goodwin suggested that you should have eye contact with the artist or characters in your music video, I disagreed as to our story line was about cheating in the lyrics, so instead of having eye contact, we did the opposite in order to crate the feel of secrecy and guilt. I thought that was really successful and acted as if the audience was looking into something that they shouldn’t.
I challenged it also by using stop frame, in order to use lights we needed a decent quality camera to not have the grainy effect we suffered from in the thriller film. The images were the best quality we could have, and fitted perfectly to the beat of the music, as the were jolty where to purposely moved the camera when focusing on one image.
These examples show that I have progressed as for the thriller conventions I stuck to them as much as I could, rather than the music video I challenged Goodwin’s theory and abided by some. This shows how I have developed my confidence in the material I have produced in media.
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